The new Rolls-Royce Ghost can be best described as a peerless expression of luxury with a hint of restrained elegance. Like all luxury brands, the Sussex-based automaker has shifted its gaze and is coming to terms with the modern world which has seen a paradigm shift in luxury consumption.
In today's age, buying a V12-powered behemoth isn't exactly the most subtle expression of wealth but the new Ghost is an alluring car that carves a fine line between tasteful luxury and opulence. While the Phantom sits at the top of the Rolls-Royce family tree, the Ghost is the younger sibling aimed at the new-age luxury car buyer. Speaking of which, customers in US and Europe prefer driving themselves while those in Asia like to be chauffeur driven.
There is plenty to discuss about the new Ghost and a lot of it stems from the fact that it is the most advanced Rolls-Royce yet. It gets a bespoke architecture for one along with rear-wheel steering and a four-wheel drive system. There is also a sophisticated suspension that scans the road surface while pre-selecting the right gear based on GPS data.
Amongst this myriad of technology, the passengers are oblivious to all this and you are cocooned in a leather-lined luxury palace. Silence is very much standard in the new Ghost and driving it is an act of motorised telepathy.
There is no rev counter as you simply revel in its V12 torque ticking away at low revs. The twin-turbo V12 develops 563bhp with no electrical assistance in sight.
Rolls-Royce does not believe in a hybrid and you simply cannot expect its customers to wait at charging stations, hence the V12 still reigns supreme.
It is a glorious engine and one of the last bastions of the 12-cylinder motor. That said, its customers are more interested in the luxury which the new Ghost delivers in spades. The interior, for one, is a piece of art rather than a technology showcase. Rolls-Royce has studied its customers extensively which means the interior is more about a curated set of experiences with a focus on craftsmanship. The open-pore wood to the star-light headline along with the "illuminated fascia" via the organ-stop switches — it's all finished with meticulous attention to detail.
Even the audio system is a bespoke unit while more impressive is the fanatical quest for utmost silence with 100kg of acoustic damping materials used along with using components which "make the least amount of noise".
That summarises the new Ghost more than anything else as it takes a different path to luxury when compared to rivals. While it may look similar to the outgoing model, the new Ghost has been re-designed with an ethos reflecting the need for a more "subtle" Rolls-Royce.
Hence, the surfacing is minimal with sleek lines along with a deliberate attempt at making the design more approachable.
Prices starts at Rs7 crore while you can customise it to your tastes with bespoke options. Overall, we feel the new Ghost deserves the Spirit of Ecstasy badge while still resonating with the ever-evolving luxury clientele of today.
Engine: 6592cc 12 Cylinder petrol
Transmission: 8-speed Automatic, AWD
Top speed: 250kmph
0-100kmph: 4.6 seconds
Price: Rs7 crore (ex-showroom)