Celebrating 50 years with a 50-piece limited edition: A heartfelt tribute to the El Primero

Zenith's celebrating the iconic collection's 50th anniversary with the ultimate watch box set

el primero The overall retro charm of the watch is beautifully balanced by smart contemporary elements.

A Retro Addition to the Carl F. Bucherer Manero family

From the Swiss watchmaking excellence residing at Lucerne comes a brand new timepiece added to the popular Manero Flyback collection — the Carl F. Bucherer Manero Retro Gold. Paying an ode to the golden era, the timepiece combines the beauty of precious metal with an unabashed retro charm and sophistication. Boasting an 18K rose gold case with a vintage twist, the Manero Retro Gold takes design cues from the vintage Carl F. Bucherer models of the 1960s and the 1970s. It houses the CFB 1970 caliber automatic movement that features a column-wheel mechanism that allows precision timekeeping with much ease and less hassle. Clocking in a power reserve of 42 hours, the watch can easily be used for extended periods of time without worrying about how much juice the watch might still hold. 

From the flyback function to a simple push enabling the reset of the stopwatch second hand, all other features remain intact and incredibly easy to use. 

Manero Flyback collection From the flyback function to a simple push enabling the reset of the stopwatch second hand, all other features remain intact and incredibly easy to use.

The 43mm case is sleek and smooth with a convex sapphire crystal for enhanced visibility. The striking mushroom push buttons and perforated rose-gold coloured lancet-shaped hands with wedge-shaped applied indices give off a vintage feel. The overall retro charm of the watch is beautifully balanced by smart contemporary elements. From the black sunburst-finished dial that allows the two silver-coloured sub dials to pop to the bold red accents (like the "Flyback" lettering) across the watch is stunning and works beautifully to create an exceptional timepiece. The strap, crafted from dark gray kudu leather with a suede finish and featuring red contrast stitching along with an 18K rose gold folding pin buckle is the cherry on top.

Parmigiani Fleurier now in India

Parmigiani Fleurier has announced its arrival in India exclusively through Ethos Watch Boutiques. The recently-launched Swiss brand has always aspired to be rich not only in technical skills, but also in master craftsmanship that is committed to not just upholding but sometimes resurrecting the intricate techniques involved in watchmaking. It encapsulates the talent of its founder, Michel Parmigiani with the eclectic timepieces ranging from the Kalpa and Tonda to the Toric watch collections. 

Parmigiani Fleurier The exclusive range starts from Rs 7 lakh, and will be available through at least five selling points of Ethos Watch Boutiques in all major metros within the next two years.

“The Indian market for our brand is very unexplored and we identified this opportunity to venture out to a new territory and make investments in India. The watchmaking market is more stable today, and there’ll be obvious challenges along the way while growing and expanding, but with a brand like ours with some very sturdy roots, we can face the future head on,” said Davide Traxler, CEO Parmigiani Fleurier. He added, “In Ethos, we have found the right partner and we are delighted to start this exciting journey with them.” 

The exclusive range starts from Rs 7 lakh, and will be available through at least five selling points of Ethos Watch Boutiques in all major metros within the next two years. An independent brand to the core with their very own watchmaking centre, the brand not only focuses on restoration but commands complete control over the production process and creative freedom making their watches unique and in sync with the watchmaking traditions they have followed for almost 20 years. 

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