Ulysse Nardin’s FreakIT app: Bespoke personalisation to the extreme

The Ulysse Nardin FreakIT app pushes bespoke personalisation to the extreme


With the launch of the Ulysse Nardin FreakIT app, you can literally "realise your own unique Freak Vision. Imagine it. Design it. Build it, be it. Free it. Become a Freak Visionary". There is no exaggeration when it comes to the extent of personalisation and customisation the FreakIT app is capable of. From the case, strap, bridges, bezel, locker, to the side plate and the movement, the FreakIT app allows the customer to design their Freak Vision exactly the way they want it. Offering a dizzying array of customisable combinations, the FreakIT app pushes the boundaries of bespoke personalisation like nothing before.

Available at select boutiques and retailers, the app works in-stores on the iPad. All you need to do is choose what you want from the 22 customisable Freak Vision parts. This includes case options and top and bottom movement parts. You can also choose your preferred strap materials — alligator or fabric — along with the colours for the full spectrum of customisable parts. The customisation of the case locker or slide plate includes options to laser etch your name, your sign, your code or the love of your life! Once the customisation is done, with a single click, your order is completed.

All in all, it takes four months for your personalised, hand-built Ulysse Nardin Freak Vision to reach your wrist. "The FreakIT app pushes bespoke personalisation to the extreme. Now in-store Ulysse Nardin customers, with a few swipes and taps, can create their own, one-of-a-kind Freak Vision—one that fully expresses their individuality," is what Patrick Pruniaux, Chief Executive Officer of Ulysse Nardin, has to say about this new and exciting technology.

Each of the 22 different components of the watch can be tweaked and tricked to your heart's desire. So go ahead and create a watch that is as unique as you are with the Ulysse Nardin FreakIT app.


The comments posted here/below/in the given space are not on behalf of The Man. The person posting the comment will be in sole ownership of its responsibility. According to the central government's IT rules, obscene or offensive statement made against a person, religion, community or nation is a punishable offense, and legal action would be taken against people who indulge in such activities.