United Dreams Together for Him by Benetton
It’s the 2020s and if there was ever a time when the message of diversity and embracing cultural differences was important, it’s probably now. A good time for Benetton to revive memories of its iconic ‘United Colors of Benetton’ campaign with multiple races. It’s why the brand’s all-new scent Together (in him and her versions) has chosen four global brand ambassadors — spokespeople of different origins including India’s Janhvi Kapoor, to front its newest scent. The scent is positioned as the ‘Essence of Love’ in a bottle. The multiple hues in the flacon further underline this message. The bottle is dressed from the top down in powerful midnight blue that graduates to clear transparent glass at the bottom of the bottle. Citrus notes like bergamot and tangerine combine with spicy black pepper in the scent’s fresh opening. Lavender doesn’t just dominate the scent’s aromatic heart, but is one of the notes that defines this scent that finishes with tonka bean, cedar wood and amber. Together for him is an easy-to-wear scent that is likely to find universal approval rather than repel. It’s not distinctive though, and staying power is average. This one might work for a weekend outing with your wolf pack.
Madras Cardamom Ermenegildo Zegna for Men
Zegna’s fragrance note suggests you pair their newest scent with a warm suede bomber jacket and rich leather sneakers. Positioned as a mysterious, masculine scent expressed through intense spice, it is for the international man of mystery. Cardamom, pink pepper, Brazilian Santos coffee and bergamot are among the notes that shine in this gourmand scent.
Acqua di GiÒ Profumo
Master perfumer Alberto Morillas was the nose behind Acqua di Gio, Armani’s path-breaking aquatic fragrance from the 1990s. Morillas reworked this into an Eau de Parfum and the makeover begins with the dark flacon. It still packs the same vivacious energy, courtesy the Italian bergamot and aquatic accords. Energy that will serve you well in the new year.
YSL Y Men
Seeks inspiration from the classic YSL white T-shirt and black jacket. You’ll probably approve of the refreshing vibe of this scent; it is easy to wear — almost like that YSL white tee and black jacket. This crisp scent begins on a crisp note with bergamot and ginger. Geranium, sage and violet leaf make up the heart of the fragrance while the base includes notes like incense, cedar and musk.
K by Dolce and Gabbana
The hashtag is a 2010s phenomenon that we take with us to the new decade and probably beyond. #OwnYourCrown is the chosen hashtag for Dolce and Gabbana’s all-new masculine fragrance and we think it fits. Almost as perfectly as the crown that doubles up as the bottlecap for this fragrance. It’s one of the finest examples of fragrance product packaging in recent months. Each handcrafted cap is unique, the crown overlaid with particles of 24-carat gold and encircled with blue stone-like orbs, set beneath a blue lapis dome.
Thankfully K is more than just a standout bottle cap. D&G’s Italian connection comes to the fore in the opening notes with refreshing Sicilian lemon, an ingredient the brand is partial to. Blood orange and grapefruit are the other citrus elements that add to its zesty opening before an unusual heart with a spicy twist — pimento, takes over. Vetiver and cedarwood dominate the base notes as it settles on your skin.
This is not just a versatile scent but one of the best we’ve seen from the D&G stable with excellent sillage and longevity. It’s effervescent yet intense and works equally well for retail therapy at the mall over the weekend or a power lunch on a weekday. It might remind you of other Italian classics like the classic Armani Cologne, but it’s clearly one step in the future.