The last six centuries have seen the fusee and chain mechanism improve the precision of timekeeping as a much-needed equaliser. One brand which has always complemented this “constant force” system, is Zenith. This year, Zenith has taken this age-old relationship forward with the new Defy Fusee Tourbillon launch. An avant-garde attempt by the brand to commemorate the mechanism, the new tourbillon timepiece consists of a skeleton dial housing the mechanism on top of the manual winding El Primero 4805 SK calibre — offering a three dimensional view to the wearer. Available in two variations, Carbon and Platinum, the Defy Fusee Tourbillon comes limited to 50 and 10 pieces each, respectively.
PANERAI'S LUMINOR MARINA NOW IN 42MM AND 44MM VERSIONS
The Luminor Marina shares a coveted position in the watch collecting world. Chances are if you are a Paneristi (a Panerai-lover or collector), you probably already own a Luminor Marina or are eyeing one. Keeping the growing popularity of the range in mind, the Florentine-based luxury watch brand, Officine Panerai, recently unveiled the iconic watch in two stainless steel 42mm and 44mm versions.
Equipped with the automatic P.9010 Manufacture movement, the new Marina comes with the signature large numerals on the dial, and the date and small seconds displays at the 3 and 9 o'clock positions respectively. The watch is made of AISI 316L brushed stainless steel which is seen throughout the case and the bracelet, and offers a three-day power reserve.
TIGER SHROFF IS THE NEW BRAND AMBASSADOR FORCASIO G-SHOCK IN INDIA
As G-Shock completes 35 years of toughness and innovation this year, Casio India announced a new association with Bollywood actor Tiger Shroff as the new brand ambassador for its popular range of G-Shock watches. The Student Of The Year 2 actor perfectly emulates the brand's values of toughness combined with style and attitude that resonates with the youth of today. Announcing the association, Kulbhushan Seth, Vice-President, Casio India said, “Tiger Shroff is one of the most promising newcomers of this generation. His spirit of constantly challenging himself, be it his fitness regime or portrayal of roles is in perfect alignment with the brand ethos. We are thrilled with this association and have an exciting line-up of activities planned ahead."
Hoping to strengthen the G-Shock community in India, Casio is set to launch a #ChallengeTheLimits campaign with Tiger Shroff very soon that will be promoted across different touch points including television, media, digital and social.
Talking about the new collaboration, Brand Ambassador Tiger Shroff said, “It feels great to be associated with a brand that is a true reflection of my identity. While I like my watch to support me in my constantly challenging fitness routine, it should also add to my everyday style statement and what better than sporting a statement G-Shock. Today’s youth are highly enthusiastic about the brands they sport, and the values attached to them. G-Shock watches stand for their toughness and style quotient which is aspirational for the youth of today."