Jet Cetera

Airlines vie to pamper you with the coolest traveller kits possible


Besides gourmet meals of lobster and caviar, bountiful legroom, beds, more attentive service and access to the airline’s lounge, business class passengers also receive an upgraded amenity kit. Nothing softens the blow of a long-haul jaunt than some designer toiletries and the chance to freshen up mid-flight. These bags are beautiful and worth toting around even after you have used up all the items inside.

While some airlines are commissioning luxury fashion labels to design these goodie bags, others are piling it up with toiletries from high-end brands like Bvlgari and La Prairie. There is a cheeky eye mask, for instance, that warns flight attendants: “Beware, I sleep walk.” All said and done, these latest generation of kits are filled with items to surprise and delight the fliers in front.


Etihad Airways

Designed in partnership with internationally renowned fashion designer Christian Lacroix and pioneering Hungarian skincare brand Omorovicza, the new amenity kits of Etihad perfectly balance fashion and style with beauty and wellbeing. The ladies get a chic clutch, while the men get a buttoned-down storage case for tablet devices such as iPads. The bags contain anti-ageing and rejuvenating items like a lip balm to soothe and nourish dehydrated lips; a facial moisturiser for long-lasting hydration; a nourishing, lightly scented hand treatment; and a refreshing cleansing wipe. The Omorovicza items include a face mist, a fragrant and refreshing face and hand wash; and a nourishing, lightly scented hand lotion. Other items include comfortable socks and eyeshades and a relax pack (with pillow mist and pulse point oil). The offering for men also includes a shaving kit.


Turkish Airlines

Feel free to use up all of the goodies, but hang on to the bag. Designed by world famous brands such as Jaguar, Cerruti, Bentley and Chopard, these bags are perfect for swag value. The intentionally minimalist kit contains inner pouches (a pencil case and soft drawstring pouch) so that the comfort items and cosmetics can be organised and packaged neatly. The nonchalantly chic Cerruti bag could be reused as a toiletry bag or to store personal items when travelling. Inside the bag are a variety of comfort items including cosmetics from French brand Institut Karite. These have a high concentration of shea butter to hydrate the skin, both during and after the flight. Other items include a dental kit, socks and eye patch.



Emirates business class amenity kits balance luxury with function and aesthetics. Designed in close collaboration with luxury Italian brand Bvlgari, the large and gorgeous toiletry bag contains the usual necessities and some luxurious goodies from Bvlgari. Apart from a foldable hairbrush, dental set and deodorant, the bag holds a body lotion, after-shave balm and a miniature spray packed in a Bvlgari gift box. We especially liked the three-blade razor from Truefitt & Hill, the world’s oldest barber shop, for a touch of sophistication. Indulgence for women also include Bvlgari refreshing towel. The set of 16 designer kit bags are refreshed every nine months, giving frequent travellers something new to look forward to on their flights. The sleek toiletries bag is quite a piece of luxury in itself. Carry it even when you fly economy, and you’ll be the envy of your fellow passengers.


Cathay Pacific

Jet-setters who book on Cathay Pacific business class not just get a wing-back chair that cocoons them in their own private area, they also savour the luxury amenity kit with Jurlique skincare products. Designed by Seventy Eight Percent, a Hong Kong-based design company that creates high-quality bags for globetrotting professionals, the wash bag is available in a rotating palette of five colours, including turquoise. What’s in store? Lip care balm, day cream and citrus hand cream, all by renowned Australian brands Jurlique. The soft and cosy pair of socks are perfect for snuggling up to watch a film or for keeping your feet warm while you have your in-flight nap. The earplugs and eye mask are particularly useful to block out airplane noise and sleep on flights.


British Airways

British Airways has teamed up with Elemis, the leading skincare expert in the UK, for the amenity designed for primping and preening on-board. So, if you forgot to shave before your 6am boarding call, don’t worry—you can do it in the air. The in-flight pamper kit is packaged in a drawstring bag designed to double as a shoe or lingerie and underwear bag. There are cotton pads and a rose cleanser to refresh you before a big flight, a moisturiser and lip balm to soothe dry skin after hours of air conditioning, an eye serum and the most amazing smelling hand lotion. The kit also contains a classy, metallic ballpoint pen. A thoughtful inclusion for those without the foresight to bring their own writing tool when the immigration cards get handed out.


Jet Airways

Jet Airways offers luxury amenity kits from the famed Swiss legacy brand Chopard on select international flights for first class and Premiere guests. It contains a variety of cosmetic and comfort items for the passenger’s indulgence, ranging from hand cream and lip balm, hair brush, dental kit, eye mask and socks.

In premiere, the kit is from Chopard and the contents include Chopard hand cream and lip balm, hair brush and dental kit. In the first and premiere washrooms, there is body lotion and scented mist.


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