Luxury watchmaker Panerai has announced its collaboration with Indian cricket icon Mahendra Singh Dhoni as the newest brand ambassador for India. Perfectly embodying the values of quality, authenticity and passion, Dhoni is an ardent fan and connoisseur of the brand. “A celebrated sportsman, a sophisticated gentleman with a distinctive persona that impeccably resonates the masculine identity of Panerai watches, we are honoured to associate with him to represent our brand in India and be a true testament of our charact-eristics,” said Jean-Marc Pontroué, CEO of Panerai. This collaboration not only speaks of the brand's growing commitment towards the Indian market but also reinforces familiarity amongst Indians of the Richemont-owned brand.
Regarding the collaboration, MS Dhoni commented, "I relate closely with the authenticity, passion and boldness that Panerai embodies; these are some strong attributes that I have been applying to my career and life beyond cricket. It is a timeless brand, with its roots in the world of the sea and under-sea naval missions. All its watches revolve around the brand’s core ethos — combining Italian design and Swiss watchmaking perfection."
"There is a very natural fit between the brand attributes and MS Dhoni’s personality which makes this association very exciting," said Arun Pandey, chairman of Rhiti Sports which exclusively manages Dhoni's commercial engagements when talking about the collaboration.
The meteoric rise of Mahendra Singh Dhoni through the world of cricket is a story witnessed by everyone. His unending passion, extraordinary merit, utmost persistence and most of all credence has helped him bring home two World Cup trophies and a string of acclaimed victories. We are looking forward to accompanying Dhoni on his journey with Panerai and its fascinating and authentic world of watchmaking excellence that is deeply embedded in Italian history.