We continue to introduce innovative storage solutions: Khalid Wani, Western Digital

Western Digital offers a comprehensive range of storage solutions that combine customer-centric innovation, newer technologies, high efficiency, reliability, and speed, says Khalid Wani, Director-Sales, India, Western Digital

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How have personal storage solutions evolved today?

In today’s digital age, smartphones and inter-connected devices have become a necessity, and storage is central to these. Earlier, when we ran out of internal storage on our devices, we used to embed a microSD card for expandable storage. Today, innovative technologies have led to the prevalence of exceptional storage solutions. From speed, reliability, portability to capacity, personal storage has come a long way. SanDisk’s Dual Drive portfolio is one such example that packs up to 1TB of storage in a flash drive and allows you to connect a host of devices, be it Apple products, or devices with Type-C, or even the MicroUSB ports. When we look at SSDs, where we have one of the most comprehensible portfolios with a range available from SanDisk, WD, and WD_BLACK brands, these have evolved at a rapid pace. Today you have lightning fast NVMe SSDs, such as our SanDisk Extreme PRO Portable SSD, with up to 2000MB/s read/write speeds. When you look at hard drives, a small drive that fits into your palm offers up to 5TB of storage, for example, our WD My Passport HDD. And there is many more such innovative product portfolio across our brands.

khalid wani western digital sales director Khalid Wani, Director-Sales, India, Western Digital

With cloud storage becoming paid, do you believe consumers will look at physical storage as an alternative?

Absolutely; we just discussed how the personal storage space has evolved. Physical storage is not only an alternative, but it also complements your cloud storage. For example, with the transition to remote workplaces and online learning, there is a strong surge in demand for storage devices among the users, as they do not want to miss out in a case, they face a bad network.  With today's modern solutions that offer exceptionally fast read and write rates, data security, reliability, easy connectivity, and massive capacities, data storage, and backup have never been easier.

What products from Western Digital brands would you recommend for people who are looking for an alternative to the paid cloud?

We are continuing to work with our channel ecosystem to help the end-users decide the best-suited products as an alternative to cloud storage. Here are some of the products they may consider:

SanDisk Dual Drives: where one can look at a type C drive, the SanDisk Ultra Dual Drive Luxe (storage up to 1TB), which has USB Type-A on one end and Type C on the other, so you easily store or transfer content on compatible devices. Or if you have an iPhone, our SanDisk iXpand Flash Drive Luxe allows you to transfer content between iPhone and USB Type-CTM devices, including AndroidTM phones.

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SanDisk Extreme and Extreme PRO® Portable SSD V2: These ultra-fast SSDs offer universal compatibility, which means they work with your Type-C smartphone, PC and Mac computers, and tablets. Just plug it in and transfer, store or watch content on any compatible screen.

WD My CloudTM Home: It is an easy-to-use personal cloud storage device that plugs directly into your Wi-Fi® router at home so you can save all your digital content in one central place. Unlike a NAS, it's a simple centralized solution to back up your photos, videos, and files, and have it stored in one place. With the My Cloud Home app, you can access, upload, and share your content from anywhere with an internet connection.

And actually, the list goes on.

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Which of the WD/SanDisk devices will best suit people looking to back up and store their content across devices?

As the leader in the storage solutions segment, at Western Digital, we are constantly introducing products that support our customers’ needs across all walks of life.  Whether you are a gamer, a professional photographer, prosumers, or need the right storage solution for surveillance or to upgrade your laptop, we have a customized solution for you. We have a wide range of internal and external SSDs across our WD_BLACK, SanDisk, and WD brands and hard drives for different needs across different technologies, i.e. SATA and NVMe. Our MicroSD and SD cards also meet varied needs for different use cases and our SanDisk Dual Drive portfolio offers solutions to both Android and iOS-based smartphones.

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What will be the future of data storage and what innovations can we expect from Western Digital going forward?

As our world becomes increasingly digital the need for storage will only grow. Just look around you from cars to IoT-enabled kitchen appliances everything needs storage today. To quote IDC, it is estimated that the amount of data created by endpoints, the edge, and the core will reach 143 zettabytes by 2024, which means 143 trillion gigabytes of data. On top of that, consumers are becoming more informed today and are realizing the importance of their data or content, which in turn propelling the need for storage solutions to help consumers safeguard their memories.

Western Digital offers a comprehensive range of storage solutions that combine customer-centric innovation, newer technologies, high efficiency, reliability, and speed. We will continue to place greater emphasis on packing more storage capacity in the sleekest designs, be it portable SSDs, HDDs, Dual Drives, or even SD cards. Also, our products come layered with an intelligent software application that makes data management convenient and very easy for consumers across devices. You will also see more products backed by NVMe technology from us.

We have some very interesting and innovative products coming up and you will be hearing from us soon.


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