Known for his dramatic drapes, contemporary silhouettes, and elegant designs, Gaurav Gupta has managed to become every modern man's go-to choic, be it for their wedding, or a casual date. Gaurav Gupta knows it well to add a whiff of traditionalism to modern outfits. Not only this, but the designer has a penchant for drama and he often uses it on runway.
In an exclusive interview with THE MAN, the ace designer spoke about his journey, latest menswear collection, what keeps him going and much more.
Tell us a bit about your latest collection.
For our latest collection ‘Undercurrent’, I have added a dramatic flamboyance to GG man couture, which is a true embodiment of a Centaur, and mostly gatsbyesque in its most simple sense. To accentuate the GG Groom dapperness, we have played around with futuristic, embellished tuxedos and classic, embroidered bandhgalas and sherwanis in aureate jacquards, smooth velvets and brilliant suiting carefully handcrafted to make a confident statement. I have kept the colours classic with monochromatic blacks, whites, ivory and midnight blues so that the rich textures, embroideries and use of luxurious fabric can be the hero.
How is it unique from what you’ve done in the past?
Well, I’d say our tuxes have become sexier and sharper. There has been a lot of fabric development especially when it comes to jacquards. They are actually, painstakingly, hand-woven in Benares and yet, you would think that the fabric appears almost snakeskin-like. Also, I would actually say that we really take our bandhgalas seriously. So much so that there’s always something new, every six months. Whether it has something to do with the collars, embroideries, or even buttons, you will always find an evolved version that is opulent in shape and dramatic in detail.
Tell us about your menswear pieces in this collection.
Well, my focus with menswear this season was to make men appear less closeted and more out there. We have engineered our menswear this season with embroideries and embellishments. While you will see is my signature sculpting technique across the collection with sculpted lapels, collars and sleeves. We have also used glass beads in a way to bring illusion in play when the jacket moves. We have also used feathers in accessories and have, sort of, really gone to town with all the drama because now is not the time for men to play safe while they are dressing. Having said that, with this collection, the underlying theme was to generate a repetitive value and not to make outfits that can be worn once only to be hung in a wardrobe until the next occasion. Basically, there are many styling options, and men can really have fun by staying true to their personalities.
Who is your target audience and where do you see this collection being worn?
I imagine this collection being worn by brave, fearless men who are not afraid to show their vulnerable, wild and fun side. There’s a lot more to men than what the world generally perceives. My collection is for men who appreciate the dramatic details and the simplicity with which they have been handcrafted on fabrics, just like their personalities.
What keeps you going? You get your motivation from?
My passion for fashion and design is undying and eternal. So is my motivation to keep excelling at what I do and what my label has to offer.
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A future movie you would love to style?
I would love to style a surrealistic, futuristic movie that features stars like Jared Leto, Gael Garcia Bernal or Harry Styles.
Your take on:
a) Men accessories - Very impactful to bring the whole look together. It’s all in the details ultimately.
b) All white look – looks immaculate, sophisticated and pristine, If you are able to pull it off. However, if not done right, there’s an equal chance of ending up with a floppy, badly-put-together look.
c) Ranveer Singh's quirky style – is certainly infectious. We definitely need more of that in the industry currently.
How has 2019 been so far in terms of fashion?
You know, it’s both exciting and confusing at the same time. On one hand, there is an influx of new things and ideas. The market has really grown a lot and has become more accepting, and is appreciative of innovation. On the other, I see confusion in terms of lack of a cohesive identity, when it comes to some brands out there – It’s very overlapping. But on the whole, it has been a good year so far, especially, if I have to talk about my brand considering we launched our own jewelry label and opened two stores – one in Hyderabad and one in Calcutta.
What's coming up next?
We have some interesting things in the pipeline about which I can’t talk yet. But I am pretty sure it will be worth everyone’s wait!