There are as many clothing brands as there's sand on the beaches, or so it seems. Uniqlo is a Japanese brand that brought its vast collection of clothes and accessories to India on 4.10.2019 at Ambience Mall, Delhi. And here is another apparel brand that enters the crowded Indian market. Tadashi Yanai, UNIQLO Founder and Chairman, President & CEO of the Fast Retailing Group, said, “Fast Retailing has long wished to open stores in India in view of the tremendous potential of such a large nation. We began recruiting here at the end of last year, and have been impressed by the exceptional talent, ambition, and diligence of the young people we encountered and welcomed aboard.” He added, “In the years ahead, we aim to enhance lifestyles in India by offering more innovative apparel that draws on the nation’s distinct culture and traditions. We wish to contribute to India’s economic development in the process.”
It's a fashion-conscious brand with a lot of technology behind it and a thought to be more than comfort and style. Uniqlo also looks at convenience. With its Heattech range, you can get a warm jacket of extra fine merino and cashmere that will fold into a little bag making it easy to carry in a valise or a backpack that is your companion to work, on travels and even that stroll in the marketplace.
The prices firmly declare themselves to be on the side of someone who wants affordable fashion. It's for the millennial and the college-going student, you'd think. And you'd be right. A look around the clothes spread over 35.000sqft gives each style a place to breathe and show off its possibilities for combinations and options to the potential buyer.
All this sounds very mass-y. It is, no doubt. Why then is it a brand that has stood the test of time (since 1949)? Why then is it a brand that hangs comfortably along with haute couture wear in a wardrobe? Its tagline says it all. While other low-priced fashion churns out quick capsules to attract the young buyer who wants a new look for every Insta pic, Uniqlo calls itself LifeWear. Its crisp shirts, trousers, and jackets last the day in any setting. Simple, clean lines that look contemporary and yet manage to retain a classic appeal.
This is why Uniqlo lends itself well to the man in the boardroom as much as it does to the youngster backpacking his way through a gap year.